25 business video ideas for inspiration (+ templates!)
You’ve probably heard that your business needs video to thrive. But what kind of content is right for your business? And where in the world do you find business video ideas to get your creative juices flowing?
We’ve compiled a list of every kind of video your business may need, from the obvious to the obscure. Peruse these business video ideas and pick the ones that are right for you.
When you’re done, head over to Biteable to make your business video in no time. Choose from hundreds of templates, then make it your own with brandable video scenes and one-of-a-kind animations. If you can make a PowerPoint, you can create a video for your business with Biteable. (We’re not kidding. It’s that easy.)
Create videos that drive action
Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.
Read on to learn about these business video ideas:
- Social media & YouTube videos
- Video advertisements
- Business explainers
- Internal comms videos
- Product pages
- Business conference collateral
- Thank you videos
- Sales videos
- Training videos
- Video resumes
Table of Contents
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Social media & YouTube video ideas
Video on social media is huge. Like, bigger than Godzilla in platform heels huge. On average, videos on social media get shared 1200% more than text and images. (Thank you YouTube for getting the ball rolling.) Your business can benefit bigtime from the social video trend.
If you haven’t tapped into this traffic and engagement goldmine, it’s time to get started with your own social media videos. Take inspiration from these business video ideas as you create your own social content.
1. Social media video content
Social media platforms are now prioritizing video content over text and static images. By simply posting a video in your feed, social algorithms give you a big pat on the back and reward your business with more views in people’s feeds.
Encourage engagement by creating some scroll-stopping social content. The Biteable library has video templates for every type of business, so if you’re stuck for ideas, we’ve got you covered. Here’s an example to get you started.
2. Facebook & Instagram ads
Instagram and Facebook ads are the perfect place to flex your business video muscles.
Videos get a lot more attention than static images, and this is super important if you’re paying for ad space as part of your business’ marketing campaigns. If you’re creating an ad for special offers, seasonal promotions, or new products, using video is one of the best ways to stop those scrolling thumbs and get eyes on your ads.
Here’s a colorful video template we created for a business sale ad.
3. LinkedIn ads
It’s no secret the LinkedIn algorithm loves video. Not only that, but research shows 59% of executives love watching videos on the platform. If you need to reach key people to promote your B2B products and services, video content is the best choice to help build your business.
This next video idea comes from one of our business recruiting templates.
4. Twitter ads
Twitter is one of the most popular platforms for B2C marketers. If your business targets consumers, creating some snappy twitter ads on this platform is a smart move. Videos get three times more engagement here than your average tweet.
Take your marketing to the next level with this business video idea that fits Twitter to a tee.
5. YouTube TrueView video ads
TrueView is one of the three flavors of YouTube ad placements. These ads show up in stream or in the discovery bar, so they need to have an immediately captivating poster image and intro to hook viewers and keep them watching.
If you want to capture the attention of the 1.9 billion people that use YouTube daily, a TrueView add is your first stop for business video content.
6. YouTube intro
If your business has a YouTube channel, getting the intro right is critical for growing awareness and getting viewer engagement. It needs to be catchy, short, and on-brand. Your intro is something your business will use over and over again, so it’s important that it makes an impact.
A lot of weight rests on your intro. But Biteable has come to your rescue with our range of templates especially for intros. Check out this YouTube intro idea for starters.
You probably have billions of ideas to boost your business, and video advertising is probably top of the list. You’re not alone. Video advertisements are the best way to drive engagement and increase returns on your ad spend.
Check out these ideas for business video advertisements.
7. Funny video ads
Here’s an example of a lighthearted video ad we created. Feel free to use this business video idea, edit it with Biteable and make it your own. Or check out or other templates in the video add template library.
If a picture says a thousand words, a video probably says a million. If you need to explain something new or something complicated, business explainer videos are one of the most effective ways to do this — without sending your audience to snooze town. Start with one of these business explainer ideas.
8. Explain your business
Whether you’re an established business or a bright young startup, having an explainer video on your website helps keep people on your site for longer. Video content can sum up what your business does and who it serves without the great wall of text some companies rely on.
9. Explain your product
Got a product ready to launch? We’ve got a business video idea for that. Showcase your products in motion or in a real-life context to build excitement and anticipation around your new offering. Integrate your product reviews in your video to build trust with customers right away.
10. Internal product launch explainer
Your employees need to know about product launches well ahead of time. For people not directly involved in the launch, create a quick business video explaining the rollout. Keep everyone on the same page with this business video idea.
11. Explain a concept
Concepts are difficult to explain with words. Even after pages of text, trying to connect a concept with your audience can often miss the mark. This is where video beats words hands down. Use this business video to quickly explain an idea to viewers – leaving them feeling smart and inspired by your handiwork.
If you need to make presentations to share with your team or to seal a deal with prospective clients, ditch the pointer and the whiteboard. Check out these ideas for business video presentations instead.
12. Sales presentations
Video takes some of the pressure out of presentation day. Stand back and let a sales presentation video do all the hard work as you reap the fame and rewards from your efforts.
We won’t tell anyone it only you a few minutes to put together… wink wink
Need to present updates to your team? Stop all the eye-rolling and groans and win their hearts with fun, informative videos instead.
Check out this business video idea: a team-focused “new tool” tool update that’s easy to make and even easier to watch.
Internal comms video ideas
Video can play an important part in your company’s internal comms. Whether you need to update, onboard, or announce things to your people — video cuts through the noise of a busy workplace to get your messages heard and remembered.
Start with these business video ideas for internal comms.
14. Team update
Need to announce those important updates, financials, or team bloopers for the month? A team update video is a simple and effective way to communicate the things that matter in your business.
15. HR videos
Video and HR were a match made in heaven. Activate your employees and align your teams by making an HR video for just about every occasion. From recruiting ads, to benefits explainers, to training materials, video does it all.
Check out our list of 21 HR video ideas (with templates) for inspiration.
Wow your new employees with a short, engaging onboarding video to get them excited about becoming a part of your company. Video captures the essence of your business values and work culture much better than yet another stuffy email or onboarding packet.
If you’re in the business of selling products, whether on Amazon, Shopify, or your own e-commerce website, you’ll know that online competition is fierce. Stay ahead of the other guys by using video to display and promote your products. This next business video is a great idea if you need sleek, informative content for your product pages.
17. Product videos
Trying to sell anything online with static images is hard. With video, you can create desire by showcasing your product being used and enjoyed in different situations.
People buy based on emotion, and video is one of the most effective ways to connect a potential customer to the feeling that buying your product will give them.
Business conference collateral
Conferences are a huge time and money investment for your business. To make the most of them, your collateral needs to be polished and powerful — ready to make a big impact on your audience. These video ideas for business conferences helps get you there.
If you’ve got sponsors on board for your conference, you need to make sure you promote their logos during the event.
We’ve got a bunch of marketing templates that can be tailored and tweaked to add your sponsor logos, photos, or quotes to your videos.
19. Event invite
Get more bums on seats for your conference with an invite video that sparkles. Find the event invite of your dreams over here or make a quick start by dropping a photo and some event details into this template.
Keeping your business on-brand during a conference is a must. Videos help showcase your brand identity and ensure consistency of your brand colors, message, and personality throughout the event. Add this logo loop template to all your conference content.
Thank you videos
You’re probably familiar with most of the business video ideas we just listed. But have you ever thought of sending a video thank you note? We think there’s no better way to show your appreciation than sending personalized videos to people.
21. Thank you, employee
When an employee goes above and beyond, forget the cliched “thank you” email and send something with style. Our animated templates are just the ticket: super cool and super easy to edit. A few clicks and you’re ready to send — no previous video experience required.
A good sales strategy is central to your business. Whether you’re pitching your own services or you have a sales team working hard on your behalf, creating a sales video as part of your process sets you apart from the competition.
22. Personalized sales videos
If you’re using cold emails as a form of lead generation, a video can take the icky, salesy feeling out of this form of outreach. No matter which industry you’re in, sales videos can help you form a more genuine connection with the recipient and turn those cold leads into toasty warm ones.
23. Launch videos
Launch videos are a great way to build the hype about the new thing you’re selling. Whether it’s a new product or service, launch it with a bang with a video like the one below.
24. Sales enablement
Video is also a great addition to your sales enablement content. Engage and align reps with on-demand videos they can watch quickly and reference on the fly. Our business video ideas list wouldn’t be complete without this stand-out example.
Make training videos to help people learn information in an engaging, memorable way.
25. Course outline
Increase anticipation and attendance for your course by whipping up an engaging and informative course outline on video. You can easily add and delete scenes and change the music to give your students a good feeling for what they’ll learn in the course.
Bonus idea: video resumes
Stand out from the boring mountains of PDF and paper CVs circulating in the business world by whipping up an eye-catching video resume. This bonus business video idea could be just the competitive edge you need to land the job of your dreams.
Unlike a traditional CV, a video resume captures more of what you’re like as a person through the images and music you choose, and any personal photos or footage you include. It gives employers a clearer sense of what you’ll be like to work with and if you’ll fit well into their existing team.
Here’s a template we prepared to give you a head start.
Business video FAQs
Business video ideas are just the starting point. Once you’ve landed on the right content for your business, check out our answers to the most frequently-asked questions about all things video.
What are some good ideas for videos?
There are plenty of good ideas for videos for your business. Try one of these ideas:
- Create a how-to series for YouTube
- Make a product explainer video
- Update your team through video
- Send an engaging event invite
- Thank employees in style
- Nail your next client with a video pitch
- Align reps with sales enablement content
What should be included in a business video?
In your business video, always include branding (company colors and logo) throughout . Also include an intro scene that tells viewers what to expect from the video, and an outro scene for one last chance at branding. Beyond that, consider adding a call-to-action button at the end of your business video.
How do you make a cool business video?
To make a cool business video:
- Define your audience
- Look at other business videos for ideas
- Decide on your style
- Write an outline/script
- Use an online video maker for ready-made content
- Share your video using a trackable link
- Keep an eye on your video analytics
- If engagement is low, tweak your content until you get it right
How do I start my own business video?
Starting your own business video seems daunting if you have no experience. We recommend using an online video maker like Biteable. You get access to tons of content and easy editing tools, so you can start (and finish!) your entire business video without shooting any footage or wasting a lot of time editing.
Turn your business video ideas into reality with Biteable
We hope these business video ideas got your creative juices flowing. Now it’s time to get to work. Turning your business video ideas into reality is easy with Biteable.
Biteable has hundreds of business-focused templates, ready-made video scenes, and unique animations to get you started. Customize your business video as much or as little as you like with smart editing tools and an intuitive workflow.
Let Biteable fetch your brand colors and logo from your website and automatically apply them to your entire video with a single click. It’s that easy! Single-link sharing and video analytics drive the point home. You’ll make your first video in less time than it takes to say, “Open for business”.
Create videos that drive action
Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.