Getting started

Commercials grow your business

What’s your favorite ad of all time? The single commercial that, if it came on right now, you’d watch all the way to the end?

With Biteable, you can make one just like it. Create a winning commercial so irresistible it won’t just take your viewer on an emotional roller-coaster, it’ll also have them reaching for their wallet.

Your audience wants video

The results are in: people prefer video. We watch 1 billion hours of YouTube every day.

Lucky for you, video isn’t just an all-consuming guilty pleasure. It’s also a sharp sales rep. Video is great at schmoozing and providing valuable info. It also knows how to take things to the next level, because 81% of people have decided to buy a product after watching a promotional video.

Oh, and then there’s the 85% of people who say they want you to make more videos. Why not give people what they want and watch your sales go up?

Top quality doesn’t have to cost thousands

When you hear the word “commercial”, you start thinking about cost.

Yes, you want to create top-notch ads, but you still need to watch your duckets so you can grow your business. Hiring a videographer is pretty pricey and bringing in an amateur just isn’t worth the nail-biting uncertainty.

But there’s another, more sneaky way. You can use Biteable to make pro videos for a fraction of the cost.

Our in-house team of animators and designers labor day and night to make gorgeous, fully customizable templates you can use to create professional-quality video commercials.

And the templates are so simple to use, you’ll get fantastic results even if you “don’t get” design and snoozed your way through art class.

The basics

How to make a commercial with Biteable

While your Biteable commercial will look like the magical, mystical work of dozens of video-crafting pixies, putting one together is easier than “accidentally” watching half a season of that new Netflix show.

However, just to make doubly sure you’ve got a winner on your hands, here are a couple of things to keep in mind.

Choose the perfect template

Picking the right template is key. But what does that really mean?

For a template to be the right fit for you, it needs to do two things:

• Fit with your goals for the ad
• Fit with your overall brand look and feel

If it doesn’t meet these two key requirements, your ad will fall flat. But what if you can’t find a template that works for you? Easy. Biteable makes it easy to start from scratch so you make the perfect commercial for your business.

Add a heaped spoonful of this key ingredient

If you want viewers to fall in love with you, you need to hit them with consistent branding.

That means:

• Keeping your brand colors the same throughout all your communication
• Choosing music that fits who you are while matching the emotion you’re trying to convey
• Adding your logo (usually, but not necessarily, at the end of the video)

Without personalization and branding, it will be harder for people to remember you, so make it so easy with repetition and consistency.

Pro tips

Create a stunning commercial: Three simple tips (and one advanced one)

All great ads — from Old Spice’s absurdly fun irreverence to Extra Gum’s tear-jerkers — have the following things in common.

If you want to join them in the pantheon of advertising glory, add these four things to your commercial or face the risk of falling through to the underworld.

1. A compelling story

The story is the beating heart of every commercial. It needs to be powerful enough to break through our natural cynicism towards ads. How do you do that?

By casting your customer as the hero of the story and making your product the lovable sidekick.

A commercial should be all about your hero: how they become the awesome person they want to be. What does that look like for your customer? Tell them that story and show them how your product will help them achieve it.

2. Music that takes things up a notch

There’s a reason movie soundtracks have their own Oscars category. Sound can make or break a video. It needs to be purposeful and it needs to support the story.

If the music doesn’t support the mood, you detract from the action. Too dull, and your promo video won’t reach the legendary, emotion-fuelled heights you’re aiming for.

3. Just long enough to get the point across

Tell your story quickly and concisely. An ad shouldn’t have any unnecessary scenes — it’s a story pared down to the bare essentials.

There’s no perfect length — the ideal run-time depends on what story you’re trying to tell. Bear in mind, however, that the longer you go, and the more irrelevant detail you try to fit in, the more people will switch off and ignore your message.

The powerful, advanced tip we promised

Ready for the super-duper secret reveal? Here’s one tip your competitors aren’t using. By doing this one thing, you can beat out most commercials in your space.

Ready?

Write your ad in your customer’s voice.

To do that, you need to hit the virtual books. Read through surveys, interview transcripts, and forums where your viewers hang out, and listen to them talk.

Use their phrases and expressions when putting together your commercial. This simple step will make you sound like the voice in their head and immediately increase their trust in you.

Further reading

Make stunning commercials your superpower

You’ve now got what it takes to create engaging video ads for your small business that bring in leads and customers.

If you want to learn more, however, these bits of extra reading will help you take things up yet another notch: