Make enticing Facebook video covers that turn curious visitors into devoted fans. Biteable’s online video creator makes the process smooth as buttered silk.
Did you know?
Facebook has over 8 billion video views per day. — TechCrunch
How to make a Facebook cover video in no time
- Choose your favorite template (we have lots to choose from).
- Sign in to your Biteable account. No account? Make one now.
- Sprinkle your personal seasoning into the template. Add custom images, text, and colors.
- Download your video and save it somewhere special.
- Upload to your Facebook header and KAPOW! You’re done.
Getting started with Biteable
Showcase your brand
As of April, 2021 Facebook no longer offers cover videos, although some accounts will still have temporary access while the platform phases out the feature.
Your Facebook banner is the first thing people see when they land on your page and, since 2017, business pages have been able to use videos instead of images. Showcasing a Facebook cover video is the perfect opportunity to turn some heads and get viewers to stick around.
Why use a Facebook cover video? If a picture says a thousand words, than a video says a million. You can bring the various elements of your brand into focus over the course of a video, giving you the chance to showcase your products and services, and your brand identity.
Keeping things fresh
You want to keep your Facebook page in people’s minds and active on their News Feed. Regularly updated Facebook cover videos are a great way to do it, constantly giving your supporters a reminder to revisit your page and check out some of your new content, news, or offers.
When you need a Facebook cover video (or ten), Biteable’s online video maker has you covered. And you can create and upload one in the time it takes to eat your breakfast (even if you’re hungry). You can start with a bunch of templates that have been put together by our marketing professionals, or you can start from scratch and create something entirely new.
Professionalism on a budget
You might think it’ll cost a fortune to make a Facebook cover video. After all, you want to give the impression of professionalism, conveying your brand’s identity with scenes, music, writing, and colours. Well, think again. Biteable’s online video maker puts the tools of a creator in your hands, allowing you to make a Facebook cover video exactly the way you want.
After all, nobody knows your brand better than you do. And, best of all, you don’t have to book out the whole day to get it done. You can create a video with a basic membership and upgrade later if you want to remove the watermark.
The basics of video making
This isn’t any ordinary video
You could upload any old video to Facebook and call it a day, or, with just a little bit of extra time and thought, you can create something so captivating your viewers will be smashing that Like button before they even finish watching.
The technical stuff (that you don’t need to worry about)
Facebook has certain technical specifications that need to be followed, but Biteable’s online video maker takes care of it all for you. This means you can spend more time making your cover video masterpiece and less time converting WMVs to MP4s, and cropping your video in external software.
Just because your Facebook cover video can be up to 90 seconds long doesn’t mean it should be. You’re gently introducing your brand to the viewer here, not giving them a complete rundown. As hard as it might be, try to restrain from pumping the cover video with too much information. Try to boil your message down to a couple of key points and, if you can, try to keep it as short as possible (between 15-30 seconds is good).
Biteable’s online video maker has a bunch of templates made by marketing professionals to get you started, and are already an ideal length so you can hit the ground running.
Easy. Inexpensive. Excellent results.
Pro tips for an eye-catching cover video
A Facebook cover video to remember
The key to creating an effective Facebook cover video is to focus on your audience. What’s the best way to show them what your brand is all about, and what scenes can you use to help them instantly understand you? This insight is the key to making your cover video sing.
Once you know, Biteable’s online video maker has a slew of hand-picked Shutterstock footage to choose from, so you’ll always find footage that speaks volumes about your brand and intrigues your target audience.
Make it count
Cover videos are a great way to inject personality into your Facebook page – viewers don’t even have to scroll to see it and it plays automatically. People are going to see this video, and that presents you with a great opportunity to show them what your brand is about.
For instance, open with testimonials praising your work to hook viewers in. Make sure to keep these clips short. And, to top it all off, make it stylistically consistent with your logo and brand colours – Biteable’s online video maker makes it easy to modify your video to fit your brand.
Don’t rely on audio
A number of people will watch your video with no sound (cover video audio is disabled by default), so make sure viewers will get the full experience without audio. For instance, if you choose to put in testimonials, have the quotes appear as text beneath the speaker so it can be read.
The templates in Biteable’s video maker are designed with this consideration already in mind, with captivating imagery and smooth animation that’ll keep your viewers watching – with no audio required.
Take your Facebook cover video to the next level
When it comes to your brand, first impressions count for a whole lot. So if you want to amplify your Facebook cover video, the Biteable blog is loaded with tasty morsels for you to feast on.