Getting started

Create marketing videos that make your brand shine

A full 81% of marketers say video marketing improved their company’s bottom line. Marketing videos help you land more clients and sell more products. If you think creating your own video is a daunting task, think again. Use Biteable’s leading online marketing video maker to get the job done in no time.

Do it on a shoestring budget

You don’t have to spend your life’s savings to create professional marketing videos. Biteable’s online video-making app means there’s no need to shell out for pricey video software, hire a video editor, or shoot footage yourself (or pay someone out the wazoo to do it for you).

You run a business, so time is valuable. That’s why we created a high-quality marketing video maker that gives you the power of a professional editor through your web browser and takes no time to learn. And best of all, the streamlined workflow means you can do it all on your lunch break.

Use tried-and-tested templates

You want to sell your product or service through the power of video, but you don’t know where to start. Biteable has a treasure trove of ready-to-edit templates and pre-built video scenes designed by video marketing pros. Just select a template and you’ll be up and running in no time.

Make it your own

Customize your marketing video as much or as little as you like. Biteable’s marketing video maker does all the hard work for you. Swap in new, pre-built scenes, add your own images and clips, or choose from over 1.8 million stock clips, images, and one-of-a-kind animations (from Biteable’s in-house animation studio).

Use Biteable’s innovative brand builder tool to automatically apply your company colors and logo to any brandable video template or scene – all with the touch of a button. You can even add a voice over directly within the app. Now that’s magic!

The marketing video maker of choice

The basics

Make animated marketing videos that reflect your brand

Anyone can create a marketing video and call it a day. Sure, it’ll generate some interest. But if you really want to engage with potential customers and create a buzz, there are a few simple things you can do to turn a good marketing video into a spellbinding one.

Know your audience

Think about who your target audience is, their demographic, and what they want from the product or service you’re marketing. This will dictate the tone of your marketing video and the style of scenes you’ll use.

Knowing your audience is also useful if you’re sharing your marketing videos through ads on Facebook, Instagram, TikTok, or Google. On any of these platforms, you have to choose an objective for your video ad. Clear objectives help social media sites and Google ads direct more high-quality traffic to your page or website.

Keep it engaging

Many people won’t even watch your video if they see it’s more than a minute long. You’ve thought about your audience, now think about how to pitch your product or service to them in the most succinct way possible.

Shorter is always better when it comes to creating marketing videos. Don’t go overboard with unnecessary information and make sure you’re just giving your customers the bullet points of your brand. Between 15 seconds and a minute is a good time to shoot for.

Pro tips

It’s not over until your marketing video sings

You know your brand better than anyone and now you’re equipped with Biteable’s online marketing video maker. The only thing to do is get out there and create something, so here are a few final tips to remember.

Feedback is your friend

If you’re publishing your video on social media, all of the major platforms have a slew of tools in their Ads Managers. Take advantage of these to give further reach to the marketing video you just created. For instance, you can set your target demographic, test different ads between focus groups, run your ads between specific times, and more.

Digging deeper, most platforms also have statistics that help hone your marketing video to perfection. For instance, keep an eye on where viewers stop watching your videos: that’s where people are losing interest, so you can tighten up that section on your next run.

If you post your video on your website, use Biteable’s built-in analytics tool to easily track how many people watch your video and what percentage of those viewers stick around until the end.

Testing strengthens your brand

Some marketing videos hit the nail on the head and others miss it entirely. When you create your marketing video, there’s a chance you’ll experience a bit of both. Sometimes you can’t anticipate what your viewers are going to respond positively to.

Behind every successful marketing video there are at least three that didn’t make the cut, but that’s not a problem with Biteable. You can make as many videos as you like at no extra cost, which means you’ll end up with a finished product that’s streets ahead of your competitors.

FAQs: Marketing video makers and beyond

You have questions about online marketing-video makers, video-making apps, creating your own marketing videos, and everything in between.

We’ve got answers.

How can I make a marketing video?

Making a marketing video isn’t as difficult, or expensive, as it used to be. If you use an online marketing video app, you can create a marketing video yourself in just a few hours (or less) and with a very small budget. Make the process ever smoother by taking advantage of pre-built scenes, stock footage, and animations.

How can I make a short marketing video for free?

It’s hard to make a short marketing video for free. Most truly free video makers have limited capabilities and few visual assets like stock clips and animations. Instead, take advantage of free trials offered by online video making apps. Track your ROI to make a case for subscribing.

What’s the best video software for video marketing?

As far as the best video software for video marketing, we’re partial to Biteable (of course!). But in general, look for software that has plenty of premade assets like editable templates and video scenes, animations, and animated characters. You should also have the option to share your video with a link and track analytics.

How do you create a marketing video that gets results?

To create a marketing video that gets you results, follow these best practices:

1. Define your audience
2. Keep your marketing video short (1-2 minutes max)
3. Hook your audience right away
4. In the first 5 seconds, make clear what you’re selling
5. Use an online marketing-video maker
6. Track your analytics and fine-tune your message as needed

Create a marketing video the easy way with Biteable

With Biteable’s online marketing video maker, your next commercial is in the bag.

Choose from hundreds of on-point video templates, then make your marketing video your own by adding pre-built scenes, stock videos and images (over 1.8 million to choose from!) and one-of-a-kind animations from the Biteable animation studio.

Automatically apply your company colors and logo to any of Biteable’s brandable video templates or scenes. Take your marketing video to the next level with an easy-to-use voice over tool. And share your masterpiece on any platform with a single, trackable link.

When you use the Biteable marketing video maker, you’ll create your first commercial in less time than it takes to say, “Where can I buy that cool pair of shoes?”

Further reading

Learn more about creating best-in-class marketing videos

You’ve come this far, right? Dive deep into the Biteable blog for more A-grade tips and tricks on how to make a splash with marketing videos from industry-leading thinkers and doers.