Getting started

Make a promo video to get people talking

Nowadays, most marketing is based around video – look no further than the popularity of Instagram, YouTube, and Facebook. Video promos are an easy way to reach potential customers on platforms they’re already used to using.

Biteable’s online promo video maker means making an effective promotional video for your brand is a breeze. Start with a template, switch out some scenes, edit the text, and upload your logo. Within minutes you’ll have a video promo that turns heads. It couldn’t be easier.

It won’t cost an arm (or a leg)

There’s no need to drop thousands of dollars on a video crew to shoot footage for your promo video. We’ve done it all already.

With Biteable you can make a professional video ad to promote your product, service, or event without the high price tag. Biteable gives you access to a huge library of animations, stock clips, images, and scenes to chop and change as you see fit.

Save time and make time

You’re busy, we get that. That’s why we made Biteable, so you can bang out a promo video in a spare couple of minutes and spend more time watching cat videos.

The basics

Get your message out and draw a crowd with your promo video

One of the key rules of digital marketing is to sell your product quickly and effectively. That’s why it’s important to make the first few seconds of your video promo count with eye-catching visuals and flavorful text.

Use a template to kick things off

Making a promo video from scratch is daunting. Thankfully, Biteable has loads of promo templates to choose from for business, products, services, events, and courses. You can spend less time brainstorming and more time polishing.

Keep your theme consistent

The colors, font, and tone of your video promo will help keep it consistent and ensure you’re sharing the same message across your platforms. Use Biteable’s brand builder tool to automatically apply your logo, brand colors, and font to your entire video promo.

Add your own bits and pieces

Maybe you’ve got your own jingle or a new logo you’ve been dying to show off. Biteable makes it easy to add anything you want. Upload pictures, footage, or music using our smart video editing software and you’re good to go. You can even shoot new video footage or add a voice-over from within the app.

Or create a promo video just the way you want

If you’re feeling extra creative, it’s just as speedy to make your own promo video from scratch. Biteable has thousands of pre-made scenes to choose from. Making promotional videos from the ground up has never been so simple.

Pro tips

Knock your video promo out of the park

Ready to make a promotional video that slays the competition? Follow these best practices for video promo success.

Make it short and sweet

With video promos, shorter is better, especially when it’s headed for the internet. Make it clear, easy to understand, and quick to deliver.

Keep it simple

Facebook recommends video advertisements are no longer than 15 seconds. But fret ye not. Time limits are actually a good thing, because they force you to boil down your core concept into a clear and effective message.

Answer the big question, fast

It’s tempting to use your promo video to explain everything there is to know about your brand. But the big question on your viewer’s mind is: what can your brand can do for them? What do you offer? How will you solve your viewer’s problems?

Answer these questions as soon as possible and your promo video will be far more effective.

Get maximum exposure

Once your video promo is made, it’s no use sitting around collecting dust. Use the single link to share it on all your brand’s platforms. Share the link once, update your video with new info whenever you need. It’s that easy!

Track the success of your promo with Biteable video analytics.

Biteable makes the whole process a cinch. Whether you use a template or dive in fresh, our online video maker is a hassle-free way to make a promo video and get it out into the world.

FAQ: Making video promos

You asked, we answered. Read on for frequently-asked-questions about making videos promos for all your promotional marketing needs.

What makes a good promo video?

Most good promo videos have these things in common:

• Short length: Limit your video to 15-30 seconds max
• Key info in first 5 seconds: Deliver the most important info right away.
• Consistent visual style: Keep your colors, animation style, and fonts consistent.
• Branding throughout: Don’t forget your logo, tagline, and company colors.

What are promo videos called?

Promo videos are called by different names, but they are most commonly known as promotional videos or video promos. They are also sometimes called advertisement videos, commercials, and promo films.

What is a promo film?

A promo film is another name for a promo video. This is a little confusing, because a film implies something long. Promo films, AKA promo videos, are very short, usually 15-30 seconds. A short promo film advertises an event, sale, or marketing initiative. Promo films are often distributed on social media (paid and organic).

How can I make a promo video?

To make a promo video:

1. Find the right online video maker. Pick a video maker with plenty of templates, animations, and stock clips.

2. Use eye-catching visuals. A video promo needs to grab attention. Do this with engaging visuals.

3. Choose the right soundtrack. Choose a soundtrack that fits the tone of the brand, product, or event you’re promoting.

How do you make a promo animation video?

Making a promo animation video is a great way to make a video promotion without filming footage. To make your promo animation video, subscribe to an online video maker that creates its own animations in-house and regularly releases new animations. This helps ensure your video will stand out.

How do you make a promo video event?

Some ideas for making event promo videos include:

• Event teaser: Similar to a save-the-date, but in video form.

• Speaker announcement: Announce the keynote speaker, special guests, or another exciting part of your event.

• Sneak peak: Show behind-the-scenes during event setup.

• Highlights: Make a promo video with highlights from last year’s event.

How do you make a promotional video on your phone?

To make a promotional video on your phone, remember these tips:

• Shoot your promo video in landscape (vertical).
• Use a tripod to stabilize the camera on your phone.
• Place the light in front of you. (Natural light or from a ring light.)
• For high-quality audio, use a wireless lapel mic (clip on mic) paired to your phone.

How do you make a promo video for music videos?

To make a promo video for new music :

1. Choose an online video maker.
2. Upload a soundtrack (usually a snippet of your music).
3. Add clips and/or still images.
4. Use a template available in the online video maker, or
5. Use the video maker’s features to add your own transitions, on-screen text, voice-over, and more.

Make a promotional video today with Biteable

You can check “make promotional video” off your to-do list with Biteable, the world’s simplest (and best) video promo maker.

Make a promotional video in minutes with brandable templates and ready-to-edit video scenes, plus a library of over 24 million stock clips, images, and animations. Automatically apply your brand colors and logo to your entire video with the click of a button and you’re good to go.

Until you’ve made a promotional video with Biteable, you don’t know what you’re missing.

Further reading

Learn more about all things video making

Give your promo videos even more polish and style with tips from the Biteable blog. Once you’ve mastered how to make promo videos, go above and beyond with videos for just about every occasion. From video ideas, to tricks on writing a short script, the blog has everything you need to get started.