Anyone can create a campaign video that inspires action — all you need is a worthy cause and the Biteable video maker. Whether you’re running for mayor, class president, or on a mission to save the planet, there’s a video template for you.
How to make a campaign video
- Start your free Biteable trial.
- Choose a template (we’ve got hundreds) or start your video from scratch.
- Make it your own. Use Biteable’s Smart Editor to add scenes, animations, stock clips and images, or your own footage.
- Download your campaign video or share it with a single, trackable link.
Start with a professionally-designed template to create your campaign video in less time.
Automatically apply your colors and logo to your video.
Streamlined and smart. Add new scenes, animations, video clips, and music with a single click.
Why use video in your campaign
If you want to reach and inspire action in a wide range of people, a campaign video is the way to go. Video is engaging, easy to understand, persuasive, and succinct — not to mention effective.
Make your message stick with a charity video, a political explainer, or campaign ad. Get started in minutes with one of Biteable’s ready-to-edit video templates.
Don’t let video eat your budget for breakfast
There was a time when creating a professional-quality campaign video required a hefty budget and a film crew. Not anymore. Video creation is more accessible than ever.
Arm yourself with the Biteable video maker and you have the film crew, editor, and graphic designer built-in at your fingertips. The best part? You’re the one running the show. Bring your vision to life, exactly how you want it.
Create videos that drive action
Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.
Bring Biteable on the campaign trail
Another point for video: adaptability. As your campaign progresses and your goals change, easily edit your campaign video to reflect your current priorities. With Biteable’s single-link sharing, you can share your link once and update your video with new information whenever you need.
Bring your own footage to the table or lean on Biteable’s library of over 24+ million stock clips, images, and premium music tracks to make a powerful campaign video in minutes.
Biteable makes me look good. I look like I have a new superpower.
Biteable is brilliant for creating the highest-end-looking videos I can, within the shortest timeframe I can.
Create a campaign video that converts for your cause
Whatever your goals, there are some basics to keep in mind when creating a campaign video. Use these tips as a foundation to make effective videos for your campaign.
Keep your message clear
Make a video that reflects the heart of your campaign. Decide on one key takeaway for your video, and don’t lose sight of it. It might feel like you keep hitting the same notes, but repeating a message increases the likelihood of your audience believing it. If your campaign has a slogan, use it. Slogans get to the heart of your message in just a few words. Animate your slogan text to make it unmissable.
Know your audience like the back of your hand
When it comes to campaign videos, your audience is as important as your candidate. Start by defining your audience and what types of content they will respond to. A well-defined audience also comes in handy when choosing which platforms to share your campaign video across. Whether it’s TikTok, Snapchat, Facebook, or Instagram, meet your audience where they already hang out.
Inspire change with a strong call-to-action
No matter what your campaign stands for, you want your audience to take a specific action. End each video with a strong call to action, like “donate today” or “vote now.”
Be direct, and let them know exactly what steps they should take next. To make things easy, use Biteable’s call-to-action tool to add a clickable, trackable button at the end of any video.
Campaign video ideas for your candidate or cause
There’s no one way to create an effective campaign video. How to best deliver your message depends on who your audience is and what your campaign is about, but there are some foolproof ideas that work across the board.
Pull on their heartstrings
Most decisions are driven by emotion, so pull on those heartstrings before getting into the facts and stats.
Telling a story is a great way to tap into people’s emotions. It might be your candidate’s backstory, or the story of how your campaign issue affected one of your supporters. Where you can, show don’t tell. Let your campaign’s great work speak for itself.
Compliment all the great work you do with a swelling soundtrack to set the mood. Choose from royalty-free music tracks within the Biteable video editor. From dramatic, to classical, to jazz, find the perfect backing track for every video.
Say hello with video
Start off on the right foot with a campaign launch video announcing who you are and what your campaign is about. If you’re a charity, focus on your mission and what is at stake. For a political campaign, introduce your candidate, why they are running, and what makes them the best person for the job.
Include plenty of photos and footage of your candidate or cause so people know exactly who they are supporting.
A some Qs
Breathe new life into your campaign with a Q&A-style video that answers questions for your target audience.Q&A videos are a great way to engage your audience and keep momentum rolling midway through a campaign. Film your candidate responding to the questions or rely entirely on ready-made motion graphics and animations for a text-based Q&A you can put together in minutes.
Create videos that drive action
Activate your audience with impactful, on-brand campaign videos. Create them simply and collaboratively with Biteable.
On the hunt for more?
To hone your video marketing skills even more, try the Biteable Blog. We’ve got video marketing tips, tricks, and trends to take your campaign to new heights.